About - Jens Walz

Jens Arendt Walz is a creative professional based in Hamburg. As a generalist, he masters various skills beyond traditional art direction.

In over 13 years at Jung von Matt, he has acquired a broad skillset and evolved into a true Swiss Army knife of creativity: AI, Art Direction, Creative Direction, Campaigns, Ideas, Film, Copywriting, Motion Design, Editing, 3D Renderings, Creative Concepts, Storyboarding, Interactive Prototypes and Vibe Coding (building functional tools and prototypes with AI as co-pilot).

What sets him apart is not just covering these disciplines—each representing its own job title—but the end-to-end execution of creative ideas.

Jens Arendt Walz

moin@jenswalz.de

What do I do?

I create, animate, cut, compose, concept, design, edit, prompt, ideate, write and vibe-code simultaneously, seeking creative excellence in everything I create.

Why me?

I'm a Swiss Army knife combining various skills, usually done by different people, into a single person. Since I understand and am able to execute the entire pipeline, I can create valuable assets for all kinds of channels and work alone as well as with clients directly or agency teams.

Experience

I have over 13 years of experience at Germany's most successful agency, starting in digital and evolving into traditional campaigns—covering all aspects of the craft.

Art Direction AI Commercials Casefilms Clickboards Ideation Motion Design Creative Editing Creative Prototyping Pitch Social Media Creative Concept UX/UI

Quality

I don't stop until I'm proud of the work—until it's something I'd put in my portfolio. I care that the things I produce don't just meet their goals but outperform others. I'm not a yes-man just because I'm getting paid. I'm also an advisor who shares honest opinions—even if I don't insist, because I understand there can be different perspectives. I believe what's best for the audience is what's best for the brand. I only stop when I can't think of a single thing left to improve—which is both a curse and a blessing, because high standards don't make things easier.

Creativity

As a kid, I wanted to be an inventor. Throughout my career, I've developed thousands of AI, film, tech, and social media ideas for a wide range of clients across various industries—that's pretty close. I have new ideas daily and recognize insights when I see them. Götz Ulmer once said, "Other agencies would kill for this."

Teamwork

I'm used to working fully autonomously—at my agency, I was treated as a one-person team delivering the same output as traditional copywriter/art director duos. Having executed many projects across different disciplines and mastering their skills myself, I can accurately estimate effort, approach problems correctly, and speak the language of any team member. I'm also a code-switcher who knows how to communicate with different people. A boss once called me a social butterfly—I don't want to overstate it, but I like people.

Communication

I value honesty and clear, eye-level communication. It reads like common sense, but it's not easy in a world where we're used to hiding behind poker faces. I'm aware that others have different information and communication habits. I keep all relevant stakeholders in the loop on my own—without being annoying.

Entertain, Support, or Sink

Every piece of content either entertains, provides value, or gets ignored—there's no fourth option. I use this framework and it hasn't lost its truth. I've learned what works and why, what doesn't and why not. With this knowledge, I can create things that succeed because entertainment value and utility are deliberately planned, designed, and executed.