BMW METAVERSE CASE STUDY
Project Overview
Concept development for a virtual BMW showroom in collaboration with Journee. Cloud-streamed Unreal Engine experience in the browser – walkable, interactive, brand-defining.
Production Process
World concept and locations visualized, showroom architecture developed, character design created, item conception, route logic defined, exhibition design conceptualized, implementation accompanied with Journee.
My Role
Senior Art Director. Concept visualization, world concept, character and item design, exhibition conception.
Special Features
Early exploration of brand experiences in the metaverse – a testbed for new forms of digital brand staging.
AGENCY
JUNG VON MATT/NEXT ALSTER
TEAM
CREATIVE DIRECTOR CONCEPT
Karim Chughtai
SENIOR ART DIRECTOR
Jens Arendt Walz
PROJECT MANAGEMENT
David Giesen
JOURNEE
EXEC. CREATIVE DIRECTOR & WORLD BUILDER
Ivan Flugelman
BMW GROUP
HEAD OF DIGITAL CONTENT CREATION & BMW METAVERSE
Pia Schörner
SENIOR MARKETING MANAGER FOR ESPORTS, GAMING & METAVERSE
Bettina Scheele
+++ SHOWROOM CONCEPT +++
+++ WORLD CONCEPT +++
+++ CHARACTER DESIGN +++
+++ ENVIRONMENTS +++
+++ CONCEPT ART +++
