JUNG VON MATT FUTURE PLAY
Project Overview
Future Play is a physical card game for creatives to challenge briefings with current technologies. A tool that helps generate unexpected ideas – solo or in a team.
Objective
Give creatives a tactile tool to systematically develop more innovative concepts.
Production Process
Rendered visualizations for all cards in Cinema 4D and edited in Photoshop. Custom SDXL workflow with LoRA for different looks. Layout in InDesign, concept and text developed in Keynote.
My Role
Senior Art Director. Complete visualization of all cards, 3D rendering, AI workflow development, image editing.
Special Features
An internal project that makes innovation tangible – literally.
AGENCY
JUNG VON MATT/HAMBURG
TEAM
INNOVATION DIRECTOR
Felix Burger
SENIOR ART DIRECTOR
Jens Arendt Walz
SENIOR ART DIRECTOR
Andreas Kiesgen
HEAD OF PRODUCTIONS
Malte Rehde