Future Play

JUNG VON MATT FUTURE PLAY

Project Overview

Future Play is a physical card game for creatives to challenge briefings with current technologies. A tool that helps generate unexpected ideas – solo or in a team.

Objective

Give creatives a tactile tool to systematically develop more innovative concepts.

Production Process

Rendered visualizations for all cards in Cinema 4D and edited in Photoshop. Custom SDXL workflow with LoRA for different looks. Layout in InDesign, concept and text developed in Keynote.

My Role

Senior Art Director. Complete visualization of all cards, 3D rendering, AI workflow development, image editing.

Special Features

An internal project that makes innovation tangible – literally.

#DETAIL
AGENCY JUNG VON MATT/HAMBURG
TEAM
INNOVATION DIRECTOR Felix Burger
SENIOR ART DIRECTOR Jens Arendt Walz
SENIOR ART DIRECTOR Andreas Kiesgen
HEAD OF PRODUCTIONS Malte Rehde
FUTURE
AI Prediction Card - What If your idea could predict malfunctions, outbreaks or accidents?
Connectivity Card - What If your idea connects so fast, it knows no distance?
Blockchain Card - What If your idea could verify and execute tasks automatically?
CARDS
FUTURE
Action Card - Budget Cut! Work with only...
Data Card - What If your idea creates a window into the past?
GenAI Card - What If your idea could perfectly imitate a person?
PLAY