Heroes of Rivalry - Jens Walz

BMW ESPORTS MANGA HEROES OF RIVALRY

Project Overview

Heroes of Rivalry is a global manga campaign for BMW Esports. Five of the world's best League of Legends teams – G2, Fnatic, Cloud9, FPX and T1 – are portrayed as heroes in a fantasy world. Japanese artist Acky Bright illustrated the series, while concept and storyline were developed at Jung von Matt.

Objective

Establish BMW as an authentic brand in the esports community – not through traditional advertising, but through content the scene celebrates.

Production Process

Developed manga concept and storyline, created editorial design for 150-page print hardcover, conceived and designed Esports Hub, produced episode assets for all channels, reformatted Acky Bright's artworks, designed packaging with UV flashlight feature – concept drawings only visible under UV light.

My Role

Senior Art Director & Creative Art Lead. Original idea for the manga format. Complete editorial design, hub conception, asset production, packaging design including UV ink feature.

Special Features

The Collector's Edition was raffled in limited quantities and contains hidden concept drawings that are only visible under UV light. A tribute to the community that was positively received worldwide.

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