BMW FORTNITE iX2 EXPERIENCE
Project Overview
BMW Hypnopolis is a custom map in Fortnite featuring the world's first Car Creator in-game. Players explore a futuristic city – inspired by BMW Welt and the Four-Cylinder – and can customize the new BMW iX2 individually. Burger rims, galaxy paint, pretzel air fresheners included.
Objective
Make the all-electric BMW iX2 accessible to a young, tech-savvy target audience before its world premiere – playfully rather than commercially.
Production Process
Project kickoff and world concept taken over, storyboards created, items and NPCs developed, routes and exhibition logic defined. Many original ideas were adapted to engine limitations, final implementation at JvM/SPORTS.
My Role
Senior Art Director. World concept, storyboarding, item design, NPC development, implementation support.
Special Features
Webby Award Honoree 2024 (AI, Metaverse & Virtual Games), 2x Hashtag Sports Award Silver. BMW as the first brand with a Car Creator in Fortnite.
+++ CASEFILM +++
+++ FORTNITE WORLD +++
+++ INGAME CAR CONFIG +++
