BMW CASE STUDY COLLECTIBLE CARDS
Project Overview
Development of a digital collectible concept for BMW: three-dimensional cards with rotating vehicles and the BMW Wingsuit in various tiers – Bronze, Silver, Gold.
Production Process
3D cards modeled and animated in Cinema 4D, various textures tested (AI-generated, Metallic, Real), tier-specific backgrounds and audio developed, seamless endless loops rendered.
My Role
Senior Art Director. Complete 3D design, animation, texture development, audio conception, compositing, editing.
Special Features
Cards rotate seamlessly around their axis – each tier with its own visual and acoustic character.
AGENCY
JUNG VON MATT/NEXT ALSTER
TEAM
CREATIVE DIRECTOR CONCEPT
Karim Chughtai
SENIOR ART DIRECTOR
Jens Arendt Walz
PROJECT MANAGEMENT
David Giesen
BMW GROUP
HEAD OF DIGITAL CONTENT CREATION & BMW METAVERSE
Pia Schörner
SENIOR MARKETING MANAGER FOR ESPORTS, GAMING & METAVERSE
Bettina Scheele
+++ NEUE KLASSE COLLECTABLE CARD +++
CLAY MODEL
FINAL RENDER
+++ THE ELECTRIFIED WINGSUIT +++
