BMW ESPORTS PIMP MY RIVALRY
Project Overview
Six BMW Esports teams have their vehicles designed by local artists. The designs are transferred to 3D models and displayed in a virtual garage. Community voting decides on the Team Car of the Year.
Objective
Activate the esports community and showcase the BMW iX3 with a competitive, creative campaign.
Production Process
Art direction for the overall campaign, asset production, supervision of 3D implementation. The FPX vehicle design was created entirely by myself.
My Role
Senior Art Director. Art direction, asset production, FPX car design.
Special Features
A homage to the tuning formats of the 2000s – digitally reinterpreted for the esports generation.
AGENCY
JUNG VON MATT/NEXT ALSTER
TEAM
CREATIVE DIRECTION/STRATEGY
Philipp Ciba
PROJECT MANAGEMENT
David Giesen
SENIOR ART DIRECTOR
Jens Arendt Walz
MODELS UV
Matthias Grundl
CGI RENDERING
Oleg Fatkullin
SOUNDMIX
White Horse Music
MOTION DESIGN
Jasmin Singh
COPYWRITER
Jonas Bongard
+++ CASEFILM +++
SIX TEAMS SIX ARTISTS
ARTIST CARDOZ FOR OG
FPX, OG, CLOUD9 & T1 TEAM CARS - DESIGNED BY LOCAL ARTISTS
TEAM
CARS
CARS
