BMW ESPORTS ROCKET LEAUGE M240i
Project Overview
The BMW M240i debuted as the first BMW vehicle in Rocket League – before its real-world market launch. A lab film shows BMW scientists transferring the car through a portal into the game world. Plus: animated United in Rivalry livery and Bavarian deco items.
Objective
Engage the Rocket League community with an authentic BMW experience – including typical Bavarian humor.
Production Process
Designed animated livery in the United in Rivalry look, created motion dummy for dynamic color animation, transferred design to UV unwrap of the 3D model, built mockups in Cinema 4D, supervised grading during the shoot at Simon & Paul.
My Role
Senior Art Director. Livery design and animation, 3D mockups, grading supervision, client coordination.
Special Features
The livery changes color when boosting. The M240i was available in-game for one week – accompanied by the BMW Freestyle Tournament with $25,000 prize money.
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