DOMINO'S PIZZA THICK SHAKE
Project Overview
An ASMR spot for Domino's new Thick Shake. Minimalist, sensual, to the point. Ultra-low-budget production with one shooting day and four planned shots.
Objective
Position the Thick Shake as a premium dessert – with maximum appetite appeal on minimal budget.
Production Process
Developed idea, wrote script, created and approved storyboard. Generated cream buildup shot using AI from before/after stills. Fully designed packshot and animated it in After Effects. Created OOH and DOOH formats, supervised audio recording at Not a Machine.
My Role
Senior Art Director. Idea, copywriting, storyboard, AI enhancement, packshot design, animation, format adaptation, audio supervision.
Special Features
The voiceover was recorded as ASMR – a sensory experience rather than traditional product advertising.
AGENCY
JUNG VON MATT/HAMBURG
TEAM
SENIOR ART DIRECTOR
Jens Arendt Walz
MOTION DESIGN
Jasmin Singh
PROJECT MANAGEMENT
Anna Marzahn
ACCOUNT DIRECTOR
Katja Zyrull
EXECUTIVE CREATIVE DIRECTOR
David Leinweber
KOTOWSKI FILMS
DIRECTOR & VISUAL ENGINEER
Nikolai Kotowski
EXECUTIVE PRODUCER & AGENT
Carolin Rüger
FOODSTYLIST
Martin Kühnel
DOMINO'S PIZZA
CHIEF MARKETING OFFICER
Matthias Maier
HEAD OF BRAND MARKETING
Silke Krüger
BRAND MANAGER
Sarah Kilian
BRAND MANAGER
Hend K.
+++ CASEFILM +++
